Announcing Two Brand New Wild Oils: Wild Fish Oil and Wild MCT Oil With Lauric Acid (Limited Supply)
They're finally (almost) here and ready to be released to the public.
:Crosses fingers and closes eyes for a moment:
We've been working closely with a new supplier (awesome... really good peoples) on two new Wild Oils for over 4 months now.
And the time has come: We are proud to announce the newest additions to the Wild Foods line of superfood, premium sourced and manufactured Real Food products:
- Wild Fish Oil - One of the only fish oils in the world certified by Friends of the Sea.
- Wild MCT Oil with Lauric Acid - A new 100% coconut MCT oil that contains lauric acid. Serves as the middleman between our pure C8 and C10 MCT Oil and coconut oil, having some of the benefits of each in a single product.
After dozens of label iterations, two completely new bottle changes—due to bottle supply issues—and waiting for all the pieces to come together just right, we are finally shipping our initial batch of 500 units of each Wild Oil this week!
I've been hesitant to build hype before I had a more concrete launch date due to the way these processes tend to go—unexpectedly and never on time.
But since we now we have a solid shipping date, I felt it was safe to officially open up preorders.
A Sustainable Fish Oil that Solves the Problems With typical, Mass-Produced Fish Oil
There are a lot of fish oil products on the market today.
Some of these are good products because they do things the right way (although this is becoming a rarer part of the industry).
Some of these are bad products because they do things the wrong way.
And the rest of the fish oil on the market falls somewhere between bad and average (sadly).
An unfortunate fact of the fish oil industry is, many of these average and below average fish oil products contain oils that are rancid by the time you get them.
Sometimes it's the processing methods used to produce the oil that's to blame. Other times it can be caused by any number of factors typical with any mass-produced food ingredient—shipping, mechanical or chemical treatments, storage methods, shortcuts, laziness, trying to save money, etc.
And the worst part of it all, these bad to average fish oils that comprise the bulk of the fish oil market contribute heavily to the problem of overfishing. Overfishing decimates our fragile aquatic ecosystem and is a bigger problem than most of us can possibly fathom. In short, overfishing has the potential to destroy our entire global food supply.
It's a serious matter, to say the least.
Then there’s Wild Fish Oil... a product that wouldn't exist unless it could exist while following standards to protect you and the precious fish and their ecosystem that give us their wonderful fatty acids.
These standards are what make Wild Fish Oil one of the only fish oils made from sustainable menhaden fish caught in U.S. waters and processed in U.S. Fisheries.
Wild Fish Oil is one of the only fish oils in the world certified by Friends of The Sea! (This is not an easy certification to secure, which is why most fish oil companies don't even try because they know their sourcing methods will never qualify.)
Not only will you taste and feel the difference that sustainable, clean processed menhaden oil provides, you’ll also feel great knowing you aren’t contributing to overfishing while also supporting fisherman that respect our fragile aquatic ecosystem.
For those of you that are not familiar with fish oil and omega-3 fatty acids, here's a brief rundown of their importance in human health.
The human body has been designed, over hundreds of thousands of years, to consume whole, real natural foods found in nature. The amount of nutrients humans have consumed has varied depending on the geographic region that our ancestors lived in. And while the diet of our ancestors has varied wide in the various amounts of certain foods and nutrients they consumed, there are some universal truths that humans have been eating for millions of years.
The two fundamental nutrition "truths" for human beings are this: you must eat protein and you must eat fat. (For those of you that are curious, the answer is, "No, you don't have to eat carbs... you can do just fine on zero carbs.")
Both of these organic compounds are necessary to human health, which means you can't survive without eating them. This is why they are called essential amino acids and essential fats. Since we are discussing fish oil today, we'll focus on them.
Just like water, you have to consume essential fatty acids to live. Now let's look at the most important category of fatty acids: omega-3s.
Why You and I Eat Too Much Omega-6 and Not Enough Omega-3
In a very basic (excuse me for my brevity) nutshell, the typical Western diet is overloaded with inflammatory omega-6 fatty acids.
Omega-6 fatty acids that are the most prevalent in the average American diet include seed oils (soybean, canola, etc.), hydrogenated fats like vegetable oils, and animal fats that come from unhealthy animals, namely chicken and beef. (Note: fat from healthy animals that eat their natural diet is good for you.)
Now let's look at where we get omega-3 fatty acids from, specifically the EPA and DHA that our bodies so desperately need to function.
EPA and DHA are primarily found in seafood, especially fatty fish such as salmon, mackerel, sardines and menhaden. EPA is also found in varying amounts in Grass-fed animal products.
And that's about it... which means... if you aren't eating seafood and some healthy bigger sized grass-fed animals (beef, bison, venison), than you are probably deficient in omega-3s.
I'd bet on it.
This should come as no surprise considering water covers 71 percent of the Earth's surface and houses millions of animal species. No wonder humans are designed to live off the ocean and the animals native to it.
There's even some theories among Paleontologists and evolutionary biologists that the human brain had a rapid leap forward in growth—and thus intelligence—when we became efficient at hunting and fishing (undoubtedly as a result of improvement in tool technology) because it gave our forebears access to a greater amount of omega-3 fatty acids (and total overall calories) from the various animals they killed.
With the typical modern Western diet, there are two big problems surrounding fatty acid intake: a lack of omega-3 intake and an abundance of omega-6s intake—and the imbalanced ratio between the two.
This lack of omega-3 coupled with too much omega-6 leads to inflammation and has been implicated in an increased risk of many diseases—especially heart disease and cancer—as well as mental health issues ranging from depression to reduced intelligence.
How to fix this problem? Eat more omega-3s while reducing omega-6 intake.
Wild Fish Oil helps correct the problem we all face living in our mo industrialized world:
NOT ENOUGH OMEGA-3
Wild Fish Oil is a mild, non-fishy smelling and tasting, burp-less mix of omega-3s in the form of EPA, DHA, and a rarer, not found in typical fish oils, DPA, which has received a lot of attention in the scientific community recently due to research showing it may provide even stronger anti-inflammatory properties than both EPA and DHA. (Many fish oils contain no DPA.)
You can add fish oil to your smoothies and protein shakes or you can take it straight with a teaspoon. One 16oz bottle contains over 94 TSP servings.
Every batch of Wild Fish Oil is tested and verified for heavy metals and toxins. Each serving contains a minimum of 1000mg of total omega-3s to as much as 1350mg per serving. It exceeds the Wild Foods standard for catching, processing, manufacturing and environmental footprint.
In case you haven't noticed, we're super excited and proud to bring this amazing product to you while being able to support fishermen and fisheries that are making a living the right way, with respect to our fragile aquatic ecosystem!
The flavor is amazing as far as fish oils go. The blend of natural lemon, vanilla and rosemary help with that.
Finally, as it goes with all Wild Foods products, Wild Fish Oil is backed by the Wild Foods Happiness Guarantee. You are happy or you get a refund.
Now let's look at another awesome oil derived 100% from organic coconuts...
MCT Oil, Lauric Acid and Coconut Oil
A note on MCT oil: Many of you already use our best-selling Wild MCT Oil, which is a blend of C8 and C10, so you already know why MCT oil is awesome, but you may not know the differences between a blend of C8 and C10 versus a blend that includes C12. Both are great for similar for some purposes and better than each other at different purposes. Let's look at the differences.
The main difference between our Wild MCT Oil in a glass bottle and our newest Wild MCT Oil is the lauric acid included in the latter (and no lauric acid in the former).
In another overly summarized nutshell, lauric acid makes MCT Oil a bit closer to a whole food ingredient—closer to coconut oil—while incorporating benefits from the short chain fatty acids on one end and some of the amazing antimicrobial and antibacterial properties of the longer chain fatty acid, lauric acid. This makes it excellent for cooking, oil pulling, moisturizing, and other various skincare and haircare uses.
Lauric acid is what gives coconut oil it's magical restorative punch in the realm of general health due to it being antibacterial, antioxidant, anti-inflammatory, antimicrobial and antiviral.
Our newest Wild MCT Oil contains lauric acid to provide the benefits of both coconut oil and MCT oil in a nice middle ground product. Unlike coconut oil, it won't solidify at room temperature or impart a coconut flavor or texture, which is one of the benefits of MCT oil.
Compare this to our current Wild MCT Oil that is a blend of C8 and C10 oils only. The reason MCT oil is revered for its benefits in performance and mental energy support (why it's often called "brain fuel" by others), is because it doesn't contain lauric acid (C12) at all and so is a faster digesting form of fuel.
Let's look at the spectrum for a basic summary of these ranges:
Wild MCT Oil - 32oz Glass bottle - blend of C8 and C10 fats. Best for smoothies, shakes, fasting, low heat cooking, salad dressings and for anytime performance is the goal.
Wild MCT Oil with Lauric Acid - A Blend of C8, C10 and C12 fats. Best for cooking, recipes, oil pulling, skincare and hair care uses. When you want the antioxidant and antimicrobial effects more than the performance/fuel effects of the C8 and C10 blend—note that this still provides performance and fuel boosts, but not as much as the straight C8 and C10 oil does.
Wild Coconut Oil - A whole food ingredient that has the most potent antimicrobial effects but that comes with very little in the way of performance benefit. This is best for general purpose cooking or if you don't mind being a little greasy when using it on your body.
Yours in Health,
Wild Foods Co Founder