Please enjoy this week's Wild Newsletter :)
Yours in Health,
Wild Foods Founder
Wild Product Spotlight
Brand new MIIR Wild mugs are in!
These super heavy duty Wild branded mugs come with a "give code" that allow you to track the impact your purchase has down to the exact GPS location on Earth where your purchase goes to support.
Book of The Week
Instead of recommending just one book this week, I'm going to list a few I've read this year while working through my 100-books-this-year challenge.
So far I'm at 36 books. About 15 of these were read in the past 45 or so days when I realized I was a bit behind on my reading schedule.
For me, Audible is paramount to complete this challenge. I bought 5 extra pairs of headphones so I'd always have some nearby as well as an in-ear wireless bluetooth earbud so I can listen to books as much as possible throughout the day (this is a crazy effective hack for more reading in case you were wondering).
After the end of this year, after I've read 100 books, I will have read more books in 365 days than most people read in their entire lives.
That is profound.
And it's really not that hard. I could probably hit 200 books if I set aside a solid 2 hours each day of focused reading. As of now, I'm not putting in that many hours of extra dedicated reading time; it's closer to an hour a day + Audible throughout the day and while driving.
A few books I've read so far this year: Essentialism, The Black Swan, Shoedog, The Fish That Ate The Whale, Stealing Fire, Disrupted, Chaos Monkeys.
Wild Guide of The Week
There's more to coffee than most think. Small farmers typically live on their farms and their entire family works the land. The amount of manpower that goes into small-batch coffee is simply unfathomable to us Westerners. It's something we take for granted, and something I think we should also appreciate more.
Podcast of The Week
One of the only daily podcasts I know about, Entrepreneur on Fire has a bit for everyone.
Article of The week
Mental models are useful for better understanding yourself and those around you.
Great piece on different mental models that you can use immediately.
CEO Corner - Quote of The Week
“Don't judge each day by the harvest you reap but by the seeds that you plant.”
-Robert Louis Stevenson
I watched a documentary on HBO called Becoming Buffet last night.
It was really good.
Of course, I think it is probably better for those that haven't read his biography. I've only read 45% of it, but I already knew a lot of what they covered.
Either way, the lessons of Buffet's life are so good they bear repeating.
And the single primary catalyst for his success is the one I want to point out today: patience.
Buffet grew his fortune (~$60 billion dollars) by consistently putting away money his entire life, starting from when he was a boy delivering papers making a penny a paper.
The power of patience coupled with the power of compounding is a formula for success in investing and in life.
Yet most don't have the grit to stick with it.
That's not necessarily their fault, either.
After all, human genes are built to survive in the Wild, which means that the environment selected for genes that were good at thinking ahead only a day or two as was productive when hunting and forging for food.
Genes that sat around patiently for food to show up invariably starved.
But nowadays we live in a different environment, one in which patience and the long game produce the distinct winners.
A couple examples:
Facebook is 13 years old (and didn't start making money until a few years ago)
Amazon is 23 years old (and had it's first year of consecutive profitable quarters in 2016)
Google is 18 years old (and just prints money... and has for a long time.)
I'm using these examples because these companies still seem so new to us. But they've been around for years.
Here are a couple even older companies in the tech game:
Apple is 41 years old and Microsoft is 42.
IBM is 106 years old.
Heck, I just read the other day that Zildjian, a famous American cymbal manufacturer (you'll see these being played by a lot of rock stars) was founded in the 17th century... making it 400 or so years old and one of the oldest companies in the world.
And what about you?
Are you in it for the long run?
Are you being patience with your results?
Or are you bouncing around from one thing to the next hoping for immediate results?
Like I said above, it's hard to be patient. It's hard to think long term and even harder to commit to it.
Your genes want you to get up and get a result... to go and hunt and come home with a kill.
But that's just not how modern success works. Today it's long, slow and patient that completes the race (like the tortoise).
The long run is where the results you want are waiting.
But it may not be as long as you think. You just have to go a bit longer than the rest.