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The Supermarket Isn't Your Friend

Colin Stuckert

“The first supermarket supposedly appeared on the American landscape in 1946. That is not very long ago. Until then, where was all the food? Dear folks, the food was in homes, gardens, local fields, and forests. It was near kitchens, near tables, near bedsides. It was in the pantry, the cellar, the backyard.” 

-Joel Salatin, Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World

You want to know most of the food you eat has been shipped from who-knows-where?

Because it’s cheaper.

Huge factory farms produce food in mass using pesticides, machines, and other systems for producing as much food as possible for as little cost as possible.

(Watch Food Inc. if you want to see this in action.)


The supermarket was invented to become a distribution center to the consumer that would stock the many products from around the world. Without modern food preservation and logistic improvements, supermarkets wouldn’t be able to exist. (And that’d be better I say.)

When you buy local, you buy from small fruit stands and farmer’s markets. You food is fresh and seasonal. It is not shipped half-way around the world. Nor is it preserved and vacuum packaged or frozen. It is better for your health and results as well as the environment and local community.

You might spend an extra buck or two. Many times, you’ll spend the same.

It’s time to support local and small family farms. It’s time to buy your food from farmer’s markets and produce stands. It’s time to contribute to the “Slow Food” movement that has the potential to change the food industry for good.