Finally….

They’re finally (almost) here and ready to be released to the public.

:Crosses fingers and closes eyes for a moment:

We’ve worked closely with a new supplier (awesome… excellent people) on two new Wild Oils for over four months.

And the time has come: We are proud to announce the newest additions to the Wild Foods line of a superfood, premium sourced and manufactured Real Food products:

• Wild Fish Oil – One of the only fish oils in the world certified by Friends of the Sea.
• Wild MCT Oil with Lauric Acid – A new 100% coconut MCT oil that contains lauric acid. It serves as the middleman between our pure C8 and C10 MCT Oil and coconut oil, having some of the benefits of each in a single product.

After dozens of label iterations, two utterly new bottle changes—due to bottle supply issues—and waiting for all the pieces to come together, we are finally shipping our initial batch of 500 units of each Wild Oil this week!

I’ve been hesitant to build hype before I had a more definite launch date due to how these processes tend to go—unexpectedly and never on time.

But since we now have a definite shipping date, I felt it was safe to open up pre-orders officially.

A Sustainable Fish Oil that Solves the Problems With typical, Mass-Produced Fish Oil

There are a lot of fish oil products on the market today.

Some of these are good products because they do things the right way (although this is becoming a rarer part of the industry).

Some of these are harmful products because they do things the wrong way.

And the rest of the fish oil on the market falls between bad and average (sadly).

An unfortunate fact of the fish oil industry is that many of these average, below-average fish oil products contain rancid oils by the time you get them.

Sometimes, the processing methods used to produce the oil are to blame. Other times it can be caused by any factors typical with any mass-produced food ingredient—shipping, mechanical or chemical treatments, storage methods, shortcuts, laziness, trying to save money, etc.

And the worst part of it all, these bad to average fish oils that comprise the bulk of the fish oil market contribute heavily to the problem of overfishing. Overfishing decimates our fragile aquatic ecosystem and is a bigger problem than most can fathom. In short, overfishing has the potential to destroy our entire global food supply.

It’s a serious matter.

Then there’s Wild Fish Oil… a product that wouldn’t exist unless it could exist while following standards to protect you and the precious fish and their ecosystem that give us their excellent fatty acids.

These standards make Wild Fish Oil one of the only fish oils from sustainable menhaden fish caught in U.S. waters and processed in U.S. Fisheries.

Wild Fish Oil is one of the only fish oils in the world certified by Friends of The Sea! (This is not an easy certification to secure, which is why most fish oil companies don’t even try because they know their sourcing methods will never qualify.)

Not only will you taste and feel the difference that sustainable, clean, processed menhaden oil provides, but you’ll also feel great knowing you aren’t contributing to overfishing while supporting fisherman that respects our fragile aquatic ecosystem.

For those unfamiliar with fish oil and omega-3 fatty acids, here’s a brief rundown of their importance in human Health.

Over hundreds of thousands of years, the human body has been designed to consume whole, real natural foods found in nature. The amount of nutrients humans have consumed has varied depending on the geographic region our ancestors lived in. And while the diet of our ancestors has changed widely in the various amounts of certain foods and nutrients they consumed, there are some universal truths humans have been eating for millions of years.

The two fundamental nutrition “truths” for human beings are this: you must eat protein, and you must eat fat. (For those of you that are curious, the answer is, “No, you don’t have to eat carbs… you can do just fine on zero carbs.”)

Both organic compounds are necessary for human Health, which means you can’t survive without eating them. This is why they are called essential amino acids and essential fats. Since we are discussing fish oil today, we’ll focus on them.

Just like water, you have to consume essential fatty acids to live. Now let’s look at the most critical category of fatty acids: omega-3s.

Why You And I Overeat Omega-6 And Not Enough Omega-3

In a very basic (excuse me for my brevity) nutshell, the typical Western diet is overloaded with inflammatory omega-6 fatty acids.

Omega-6 fatty acids that are the most prevalent in the average American diet include seed oils (soybean, canola, etc.), hydrogenated fats like vegetable oils, and animal fats from unhealthy animals, namely chicken and beef. (Note: fat from healthy animals that eat their natural diet is good for you.)

Now let’s look at where we get omega-3 fatty acids from, specifically the EPA and DHA that our bodies desperately need to function.

EPA and DHA are primarily found in seafood, especially fatty fish such as salmon, mackerel, sardines, and menhaden. EPA is also found in varying amounts in Grass-fed animal products.

And that’s about it… which means… if you aren’t eating seafood and some healthy, more giant, sized grass-fed animals (beef, bison, venison), then you are probably deficient in omega-3s.

I’d bet on it.

This should be no surprise, considering water covers 71 percent of the Earth’s surface and houses millions of animal species. No wonder humans are designed to live off the ocean and the animals native to it.

There are even some theories among Paleontologists and evolutionary biologists that the human brain had a rapid leap forward in growth—and thus intelligence—when we became efficient at hunting and fishing (undoubtedly as a result of improvement in tool technology) because it gave our forebears access to a more significant amount of omega-3 fatty acids (and total overall calories) from the various animals they killed.

With the typical modern Western diet, there are two big problems surrounding fatty acid intake: a lack of omega-3 intake and an abundance of omega-6 intake—and the imbalanced ratio between the two.

This lack of omega-3, coupled with too much omega-6, leads to inflammation and has been implicated in an increased risk of many diseases—especially heart disease and inflammation—as well as mental health issues ranging from depression to reduced intelligence.

How to fix this problem? Eat more omega-3s while reducing omega-6 intake.

Wild Fish Oil helps correct the problem we all face living in our mo industrialized world:

NOT ENOUGH OMEGA-3

Wild Fish Oil is a mild, non-fishy smelling and tasting, burp-less mix of omega-3s in the form of EPA, DHA, and a rarer, not found in typical fish oils, DPA, which has received a lot of attention in the scientific community recently due to research showing it may provide even more potent anti-inflammatory properties than both EPA and DHA. (Many fish oils contain no DPA.)

You can add fish oil to your smoothies and protein shakes or take it straight with a teaspoon. One 16oz bottle contains over 94 TSP servings.

Every batch of Wild Fish Oil is tested and verified for heavy metals and toxins. Each serving contains a minimum of 1000mg of omega-3s to as much as 1350mg per serving. It exceeds the Wild Foods standard for catching, processing, manufacturing, and environmental footprint.

In case you haven’t noticed, we’re super excited and proud to bring this fantastic product to you while being able to support fishermen and fisheries that are making a living the right way concerning our fragile aquatic ecosystem!

The flavor is fantastic as far as fish oils go. The blend of natural lemon, vanilla, and rosemary helps with that.

Finally, as with all Wild Foods products, Wild Fish Oil is backed by the Wild Foods Happiness Guarantee. You are happy, or you get a refund.

Now let’s look at another excellent oil derived 100% from organic coconuts…

MCT Oil, Lauric Acid, and Coconut Oil

A note on MCT oil: Many of you already use our best-selling Wild MCT Oil, which is a blend of C8 and C10, so you already know why MCT oil is fantastic, but you may not know the differences between a mix of C8 and C10 versus a blend that includes C12. Both are great for similar purposes and better than each other for different purposes. Let’s look at the differences.

The main difference between our Wild MCT Oil in a glass bottle and our newest Wild MCT Oil is the lauric acid included in the latter (and no lauric acid in the former).

In another overly summarized nutshell, lauric acid makes MCT Oil a bit closer to a whole food ingredient—more comparable to coconut oil—while incorporating benefits from the short-chain fatty acids on one end and some of the fantastic antimicrobial and antibacterial properties of the longer chain fatty acid, lauric acid. This makes it excellent for cooking, oil pulling, moisturizing, and other various skincare and haircare uses.

Lauric acid gives coconut oil its magical refreshing punch in general Health because it is antibacterial, antioxidant, anti-inflammatory, antimicrobial, and antiviral.

Our newest Wild MCT Oil contains lauric acid to provide the benefits of coconut oil and MCT oil in an excellent middle-ground product. Unlike coconut oil, it won’t solidify at room temperature or impart a coconut flavor or texture, which is one of the benefits of MCT oil.

Compare this to our current Wild MCT Oil, a blend of C8 and C10 oils. The reason MCT oil is revered for its benefits in performance and mental energy support (why it’s often called “brain fuel” by others) is that it doesn’t contain lauric acid (C12) at all, and so it is a faster-digesting form of fuel.

Let’s look at the spectrum for a basic summary of these ranges:

• Wild MCT Oil – 32oz Glass bottle – a blend of C8 and C10 fats. Best for smoothies, shakes, fasting, low-heat cooking, salad dressings, and for anytime, performance is the goal.
• Wild MCT Oil with Lauric Acid – A Blend of C8, C10, and C12 fats. Best for cooking, recipes, oil pulling, skincare, and hair care uses. When you want the antioxidant and antimicrobial effects more than the performance/fuel effects of the C8 and C10 blend—note that this still provides performance and fuel boosts, but not as much as the straight C8 and C10 oil does.
• Wild Coconut Oil – A whole food ingredient with the most potent antimicrobial effects but little performance benefit. This is best for general-purpose cooking or if you don’t mind being a little greasy when using it on your body.

Yours in Health,

-Colin Stuckert
Wild Foods Co-Founder