Please enjoy this week's Wild Newsletter 🙂
Yours in Health,
Wild Foods Founder
Wild Product Spotlight
Brand new MIIR Wild Mugs are in!
These super heavy-duty Wild branded mugs come with a "give code" that allows you to track your purchase's impact down to the exact GPS location on Earth where your purchase goes to support.
Book Of The Week
Instead of recommending just one book this week, I'm going to list a few I've read this year while working through my 100-books-this-year challenge.
So far, I'm at 36 books. About 15 were read in the past 45 days when I realized I needed to catch up on my reading schedule.
For me, Audible is paramount to completing this challenge. I bought five extra pairs of headphones so I'd always have some nearby and an in-ear wireless Bluetooth earbud so I can listen to books as much as possible throughout the day (this is a crazy effective hack for more reading, in case you were wondering).
After the end of this year, after I've read 100 books, I will have read more in 365 days than most people read in their entire lives.
That is profound.
And it's easy. I could hit 200 books if I set aside 2 hours each day of focused reading. I'm putting in fewer hours of extra dedicated reading time; it's closer to an hour a day + Audible throughout the day and while driving.
A few books I've read so far this year: Essentialism, The Black Swan, Shoedog, The Fish That Ate The Whale, Stealing Fire, Disrupted, Chaos Monkeys.
Wild Guide Of The Week
There's more to coffee than most think. Small farmers typically live on their farms, and their entire family works the land. The workforce that goes into small-batch coffee is simply unfathomable to us Westerners. We take it for granted, and we should also appreciate it more.
Learn more in The Wild Foods Guide To Coffee
Podcast Of The Week
One of the only daily podcasts I know about, Entrepreneur on Fire has a bit for everyone.
Check out Entrepreneur on Fire
Article Of The Week
Mental models are helpful for better understanding yourself and those around you.
Great piece on different mental models that you can use immediately.
CEO Corner – Quote Of The Week
"Don't Judge Each Day By The Harvest You Reap But By The Seeds That You Plant."
-Robert Louis Stevenson"
I watched a documentary on HBO called Becoming Buffet last night.
It was perfect.
Of course, it is better for those that haven't read his biography. I've only read 45% of it, but I already knew they covered it.
Either way, the lessons of Buffet's life are so suitable they bear repeating.
And the single primary catalyst for his success is the one I want to point out today: patience.
Buffet grew his fortune (~60 billion dollars) by consistently putting away money his entire life, from when he was a boy delivering papers and making a penny a paper.
The power of patience coupled with the power of compounding is a formula for success in investing and life.
Yet most need the grit to stick with it.
That's not necessarily their fault, either.
After all, human genes are built to survive in the Wild, which means that the environment selected for genes that were good at thinking ahead only a day or two and were producers when hunting and forging foraging.
Genes that sat around patiently for food to show up invariably starved.
But nowadays, we live in a different environment which and the long game produproducesiwinners.
Here are a couple of examples:
Facebook is 13 years old (and started making money a few years ago). Amazon is 23 years old (and it's the first year of consecutive profitable quarters in 2. 016). Goo. Glee is 18 years old (prints money… and has for a long time.)
I'm using these examples because these companies s still neto w us. But they've been around for years.
Here are a couple of even older companies in the tech game:
Apple is 41 years old, and Microsoft is 42.
IBM is 106 years old.
Heck, I just read the other day that Zous American cymbal manufacturer (you'll see these being played by many roster stars, rs) was founded in the 17th century… making it 400 or so years old and one of the oldest companies in the world.
And what about you?
Are you in it for the long run? Arpatienttience with your results? Or are you bouncing around from one thing to the next, hoping for immediate results?
As I said above, it takes work to be patient. It takes time to think long-term and even harder to commit to.
Your genes want you to get up and get a result… to go and hunt and come home with a kill.
But that's just different from how modern success works. Today it's long, slow, and patient that completes the race (like the tortoise).
The long run is where the results you want are waiting.
But it may be shorter than you think. You have to go a bit longer than the rest.
Founder/CEO, Wild Foods