Video transcript below:

​​​​​​​​If how to do it were the answer, it’d be done. It’s how you do the hows that’s most important.

If the correct information were the answer, we’d all be rich, healthy, happy, and fulfilled. And most of us are none of those things. Why not? Because the answer is only the answer.

It isn’t doing the thing. It isn’t applying the answer; living the answer. It’s only information.

We talked about a secret ingredient. An ingredient that, once you grasp it, will cause you to find those answers, apply them, live them, and achieve the results you want. The missing ingredient, which is like page 20 in the book, before it even talks about this, is the secret ingredient is your philosophy.

By your philosophy, I mean changing your thoughts about simple, everyday things. By your philosophy, I suggest changing the way you think about daily, simple things.

Once you do, then you will take the steps you need to take to lead you to the how-to’s you need. Let me put it this way, if you don’t change how you think about these simple, everyday things, then no amount of how-to’s will get you anywhere or give you any proper solutions.

Because it’s not the hows that do it, it’s how you do the hows.

The reason diets, self-help courses, weight loss programs, and other how-tos don’t work for most people is the same reason most how-to books and systems don’t work for most people. It isn’t the actions that are wrong.

It’s that people don’t keep doing the actions. They don’t keep doing them. They don’t; they’ll do them for a week, they’re motivated, then they stop.

I mean, there’s a secret to every failure in life; there’s a secret to every loss in diets, in business, in everything; I mean, in relationships, people stop doing things. And this is human nature.

We succumb to inertia; we succumb to the path of least resistance. Like we always have to be working on shit.

It’s exhausting when you think about it. But, when you build that into who you are, there are days I don’t want to do shit. There are days I’m like; I don’t want to do that.

Like, I have to put together a bed and a bedframe here, which has been like this for a week. I’m like, I’m putting it off. I got these Ikea things that I have to put together.

This is quite exciting; I’ve moved multiple times, and we’ve moved our warehouse five times. Every time I’m like, I’m never doing that again.

We’re about to move it again, get rid of it, and consolidate it so we can move into our coffee bar and do that; now, we have to build out the coffee bar. We have moved two storage units.

Phew, just talking about it makes me tired. But, it’s just, it’s built into me that that’s what I have to do, and I’m going to do it.

So, when you develop that philosophy when you do the stuff because you have to do things because there’s no other decision because not to do the property is to not like being who you are. Like that’s why I talked about, like, it has to be your philosophy.

That’s all I’m going to do for the book for today.

So, like, subscribe, jab a thumbs up, slap me some ‘scribe; I appreciate the support.

I appreciate you joining me with this little sliver of your life because, you know, you could do many other things, and life is short, so spending a little bit of time with me means a lot.

And I hope that you can take something helpful from this video. And you know, you always hear that at the end of YouTube videos; I was thinking about that lately; it’s like, everyone’s like, I hope this video is helpful, or I hope you do something with it.

But it’s like doing something. I don’t; I’m not; I don’t hope shit. I want you to do something about what you read today. Maybe that means just buying this book.

That could mean emailing me so that you can sell me some of your self-help books. One of a million things, you know, you can do a lot of things.

And I think in video two, I’ll talk a lot about how to work on your philosophy because that’s something that, I mean, it’s a long game, it’s hard to do, and I’ve been doing it for a long time. I feel like I’m leveling up; every year, I’m leveling up, and every year I look back, I’m like, wow, a year ago, you were a moron.

Every year I think that. And that’s good, though, like it’s not a negative way, it’s like wow, you thought you knew so much, but now look what you know, right?

Like, I love that feeling. I love looking back at my past and being better than I was. That’s what you want too. You want to do that in your life; that means you’re growing, you know, that’s all I got today.

I’m telling you, that holy basil, get some sacred basil up in your life. I also took a bunch of fish oil, Wild Fish Oil. Use code WILDCEO for 12% off your whole order.

That’s it, signing out.‍

- Colin Stuckert, Founder/CEO, Wild Foods