You’ve recently purchased our Wild Cocotropic Superfood Elixir, excited by the promise of nutrient-rich cacao as a substitute for coffee.

But when you opened the package, you noticed something that caught your attention—the word “cocoa” instead of “cacao.”

You might wonder if there’s a significant difference and if you’re getting the health benefits you expected.

Let’s dive into the distinction between cacao vs. cocoa and why our version of cocoa is particular.

What’s the Difference Between Cacao and Cocoa?

Cacao and cocoa come from the same source—the cacao bean—but they undergo different processing methods, leading to distinct differences in their nutritional profiles.

Cacao: Minimally processed, often cold-pressed, and fermented naturally. This method retains the maximum amount of antioxidants, minerals, and other beneficial compounds. Cacao is often hailed as a superfood. (1)

Cocoa: This typically refers to cacao that has been roasted at high temperatures and sometimes treated with alkali (a process known as Dutch processing) to reduce bitterness. This processing reduces its nutrient content, making it more palatable and accessible to mix.

Understanding the difference between raw cacao powder and cocoa products is essential when considering the use of these products.

Cacao is a product derived from raw cacao beans, while cocoa usually refers to the processed version undergoing roasting. Since they’re both versatile, you can use them in various ways.

For example, cacao may provide a rich flavor profile and health benefits if you want to create a nutritious smoothie.

In contrast, cocoa powder can be more suitable for baking or making hot chocolate. In health food stores, you might find cacao products like cocoa butter and dark chocolate made from cocoa beans.

If you’re considering adding the amount of cacao powder to your diet, keep in mind the risks of cacao related to its high flavonoid content. (2)

While cocoa or dark chocolate can satisfy your sweet tooth, cacao also offers a more potent source of antioxidants.

Remember that organic options often provide the best health benefits when choosing between cocoa and cacao powder.

Why We Use the Term “Cocoa”

We prioritize our ingredients' purity and nutrient density. Our cocoa is not the typical, mass-produced version of most products. Instead, it’s processed using cold-press methods and natural fermentation without chemicals or high heat that can strip away its benefits. (3)

So why do we use the term “cocoa” on our packaging? The answer is simple: familiarity.

Most people are more familiar with "cocoa," which helps us communicate more broadly with our audience. However, you’re really getting closer to raw cacao in terms of processing and nutritional value.

We understand that the difference in terminology can be confusing, and we’re taking steps to address this.

Moving forward, we’ll be updating our packaging and product descriptions to reflect better what’s inside—mixing in the term “cacao” to communicate that our cocoa is processed in a way that retains cacao's raw, nutrient-rich benefits.

Rest assured, whether you see "cocoa" or "cacao" on our products, you get the same high-quality, minimally processed ingredient supporting your health and wellness.

Imagine cacao as nature's raw, vibrant energy, captured in its purest form. When you choose Wild Cocotropic Superfood Elixir, you’re choosing to fuel your body with that same vibrant energy, no matter what the label says. (4)

We value your trust and feedback and are here to support your journey towards better health.

📢 Stay tuned for our updated packaging, and in the meantime, enjoy the rich benefits of our Wild Cocotropic Superfood Elixir. 🍫

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